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Domains Protected Marks List (DPML)

Donuts Inc., one of the largest portfolio applicants of new gTLDs, has launched a brand new domain-blocking program designed to help companies protect their brands and IP rights. DPML stands for Domains Protected Marks List. The DPML program prevents cybersquatting by allowing brand and trademark owners to block all second level registrations across all Donuts TLDs with one trademark submission! DPML protects trademark holders at a fraction of what it would cost to defensively register all Donuts TLDs individually. Donuts has applied for over 300 new gTLDs and is estimating to open over 200 new gTLDs. Their current DMPL product covers over 240 extensions, and includes former Rightside TLDs.


Domains Protected Marks List
Donuts.jpg
Overview
Name Domains Protected Marks List
Acronym DPML
Document Downloads
Downloads None
Legal Documents
Agreements TBA
Others TBA

Contents


Overview

DPML Applications can be submitted directly through HEXONET. Prior to submitting a DPML Application, the trademark holder must first register a mark with the Trademark Clearinghouse (TMCH), a service that HEXONET also provides. The mark must be registered according to the "use" standard, which is the same standard for registration during the Sunrise period. Once the TMCH has validated a mark, a SMD File (signed mark data file) will be issued, which can be used to submit a DPML Application. Each DPML Application must (i) include one or more SMD files corresponding to the applied-for label(s) and (ii) meet the qualifications specified by ICANN and detailed in the TMCH Guidelines (may change from time to time). Once the DPML subscription is complete, the trademark term is blocked from registration in all Donuts' TLDs for an initial period of five years. It is important to remember that a block is not a registered domain. Therefore, it cannot be used for a website or for email, and it does not resolve.

HEXONET DPML SERVICE

  • Resellers can process DPML applications through HEXONET via API or Control Panel
  • RegistrarOC clients can submit DPML applications through HEXONET API
  • Individual clients can submit DPML applications through HEXONET


Benefits for Trademarks Registered with DPML

  • Brand owners can not only protect their trademarks, but also keywords that contain the trademark.
  • Using the DPML is a more cost effective alternative to defensively registering multiple domain names
  • Single registration covers ALL of Donuts' new gTLDs.
  • Convenient 5-year term reduces the headaches of having to renew each year (longer terms available).
  • DPML block can be removed (on a per TLD basis) should the trademark holder decide to register the domain (resolve) for use.


General FAQs

Are there any exclusions?

Previously Registered Domains: A term will not be blocked in any TLD where that term is already registered as a domain. If a domain is initially excluded from DPML because it is already registered, a rights holder may still subscribe to DPML (and block the term in all other Donuts TLDs). If the previously registered domain expires or is deleted, DPML protection will then automatically apply to that TLD.

Premium Domains: In Donuts TLDs, most domains are priced as standard. However there are a limited number of higher-priced premium names. DPML blocks terms for standard priced names only.

Other Sunrise Rights: Another trademark holder with Sunrise rights for a term may register that term as a domain name, even when a DPML subscription exists for it. This is known as a “DPML Override”.

What is a DPML Override?

A DPML block on a specific domain may be overridden and the domain registered by a mark owner with Sunrise rights to the applicable domain (a “DPML Override“). A DPML Override can be performed at any time and can be initiated by a mark holder of the DPML blocked term. The party performing an DPML Override must have an exact match, Sunrise-eligible trademark for the domain (i.e., the overriding party must have a valid SMD File issued by the TMCH).

Is there Whois output for DPML? Yes, the Whois output identifies the DPML block holder for the blocked domain and states that the domain is blocked from registration.

Do DPML account holders need be current in the TMCH? Yes. The trademark should remain current in the TMCH throughout the life of the DPML block. Donuts may elect to remove a DPML block for certain domains if the corresponding mark is not kept current in the TMCH.

Are there character limitations? One and two character DPML terms are not permitted. Three character DPML terms are permitted but only as an exact match of the trademark.

DPML Services in Control Panel

You can access a general overview (history) of your DPML block creations by going to Manage Products / Domain Block / List Domain Blocks. Please note: all successful DPML block creation requests lead to a regular domain with the extension '.dpml.zone'. The domain will be visible in the domain list about 10 minutes after the successful DPML block creation. The contact details, creation date, expiration date can be reviewed in the domain list. The DPML block can basically be updated and renewed like a domain.


Billing FAQs

TBA


DPML Block Override

When a trademark holder has a valid SMD file for a label block via a DPML, are DPML override is used to register the exact string associated with the valid SMD file. For example, registering "bugatti.international" when there is a DPML block on "bugatti". The rules for DPML Block Overrise are as follows:

  • The SMD file must exactly match of the registering label
  • The domain name must not already be registered
  • Anyone with a valid SMD file can override any matching domain. This is not limited to the one that created the DPML block in the first place
  • A CheckDomain command will show 'not available'
  • Charges for are similar to Sunrise application pricing and must be ordered similar to sunrise registration
  • Only TLDs from the DONUTS and RIGHTSIDE registries support DPML blocks
  • In addition to the valid SMD file, acceptance of the claims notice is required

See DPML Block Override API commands in the API Documentation.


API Documentation

NOTE ABOUT DPML ZONES:

The DPML zone for DONUTS: .dpml.zone
The DPML zone for RIGHTSIDE: .dpml.pub 


DPML - Check Domain(s) (DPML zones):

[COMMAND]
command = CheckDomain
domain = my-brand.dpml.pub
EOF

[RESPONSE]
CODE=210
DESCRIPTION=Domain name available
PROPERTY[REASON][0]=
EOF 


DPML - Add Domain Application (DPML Block):

* AddDomainApplication command 
* A valid SMD file must be provided
* Class for DONUTS DPML BLOCKS - BLOCK_DPMLZONE
* Class for RIGHTSIDE DPML BLOCKS - BLOCK_DPMLPUB
* Generic class 'BLOCK' may also be used
[COMMAND]
COMMAND = AddDomainApplication
CLASS = BLOCK
DOMAIN = example.dpml.pub
OWNERCONTACT0 = <CONTACT>
ADMINCONTACT0 = <CONTACT>
TECHCONTACT0 = <CONTACT>
BILLINGCONTACT0 = <CONTACT>
PERIOD = 1Y
SMD=
...

With multiple SMD Files:
SMD0 = .........
SMD1 = .........
SMD2 = .........
SMD3 = .........
SMD4 = .........
SMD5 = .........
...


DPML Block Override - Get a Claim-Key:

[COMMAND]
command = CheckDomain
domain = bugatti.international
phase = claims
EOF

[RESPONSE]
CODE=211
DESCRIPTION=Claim exists
PROPERTY[CLAIMKEY][0]=2014041600/a/c/1/rBEn1kz2kRMUYVRMYB
EOF


DPML Block Override - Get a Claim-Notice:

[COMMAND]
command = StatusTMDBClaim
claimkey = 2014041600/a/c/1/rBEn1kz2kRMUYVRMYB
EOF

[RESPONSE]
CODE=200
DESCRIPTION=Command completed successfully
PROPERTY[NOTICE-ACCEPT-ID][0]=9a34ecd50000000000015907711
PROPERTY[NOTICE-CREATEDDATE][0]=2014-04-16 00:00:00
PROPERTY[NOTICE-EXPIRATIONDATE][0]=2014-04-18 00:00:00
PROPERTY[NOTICE-TEXT][0]=%0aTRADEMARK%20NOTICE%0a%0aYou%20have%20received%20this...
PROPERTY[NOTICE-XML][0]=%3c%3fxml%20version%3d%221%2e0%22%20encoding%3d%22UTF%2d8...
EOF


DPML Block Override - Register the domain as DPML OVERRIDE:

[COMMAND]
COMMAND = AddDomainApplication
CLASS = SUNRISE
DOMAIN = bugatti.international
PERIOD = 1Y
OWNERCONTACT0 = <CONTACT>
ADMINCONTACT0 = <CONTACT>
TECHCONTACT0 = <CONTACT>
BILLINGCONTACT0 = <CONTACT>
NAMESERVER0 = <NAMESERVER>
NAMESERVER1 = <NAMESERVER>

NOTICE-ACCEPT-ID =
NOTICE-EXPIRATIONDATE =
NOTICE-ACCEPTEDDATE =    (optional)

SMD0 = vZGluZz0iVVRGLTgiPz4KPHNtZDpzaWduZWRNYXJrIHhtLTgiPz4KPHNtZDpzaWduZWRNYXJrae7
SMD1 = YW1zOnhtbDpucZDpzaWYW1zOnhtbDpucZDpzaWduZWRNYXJrIHhtLTgiPz4KPHNtZDpza4YW1zOn
SMD2 = YtYmMxNy04YjdiMjRlNmRkMGQiPjxzbWZDpzaWduZWRNYXJrIHhtLTgiPz4KPHNtZDpzaTEzODY5
SMD3 = ...